We're particularly thrilled with the upscale nature of the events we've picked up.

Dick Ebersol
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Submitted by: TheQuoted

The real issue though to this point, the money that pays for the Olympics, for our rights, is still largely money coming from television advertising. As soon as we see significant money start to come in in fields like the Internet and wireless we'll adjust our policies even more.

Dick Ebersol
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Submitted by: TheQuoted

The most encouraging thing for us at NBC, as we look forward to the Games and their success, is that, according to our research, the 'intent to view' among Americans right now is within one percentage point of what it was going into Salt Lake City.

Dick Ebersol
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Submitted by: TheQuoted